UK Active.
001
Introduction
Client
UK Active.
Industry
Leisure
Marketing Discipline
Digital Transformation
Rewrite Digital engaged in a pivotal role to spearhead the digital transformation of the UK’s fitness, leisure, and sports sector, enhancing digital maturity to meet modern demands.
001
Introduction
Client
UK Active.
Industry
Leisure
Marketing Discipline
Digital Transformation
Rewrite Digital engaged in a pivotal role to spearhead the digital transformation of the UK’s fitness, leisure, and sports sector, enhancing digital maturity to meet modern demands.
002
Challenges
The fitness and leisure sector in the UK was under immense pressure to accelerate its digital transformation.
The onset of COVID-19 had heightened the urgency for improved digital capabilities in customer acquisition, retention, and overall profitability, with many organisations lagging behind.
002
Challenges
The fitness and leisure sector in the UK was under immense pressure to accelerate its digital transformation.
The onset of COVID-19 had heightened the urgency for improved digital capabilities in customer acquisition, retention, and overall profitability, with many organisations lagging behind.
003
Approach
In partnership with industry leaders, Rewrite Digital embarked on the ‘Digital Futures’ consultation initiative starting in 2021.
They conducted comprehensive evaluations across over 200 organisations, utilising more than 40 metrics across five distinct categories to measure digital effectiveness. This process involved in-depth interviews and reviews, aiming to understand and enhance each organisation’s digital customer experience.
003
Approach
In partnership with industry leaders, Rewrite Digital embarked on the ‘Digital Futures’ consultation initiative starting in 2021.
They conducted comprehensive evaluations across over 200 organisations, utilising more than 40 metrics across five distinct categories to measure digital effectiveness. This process involved in-depth interviews and reviews, aiming to understand and enhance each organisation’s digital customer experience.
004
Results
The concerted efforts yielded substantial progress:
Increased Participation: From 44 organisations in 2021 to 204 in 2023, showing a significant rise in engagement.
Enhanced Digital Maturity: The sector’s average digital score improved to 47%, with repeat participants achieving a 57% score, reflecting a 4% increase from previous assessments.
Ongoing Collaboration: Rewrite Digital continues to work closely with UK Active, Sport England, and individual organisations to drive forward the digital advancement of the sector into 2024 and beyond.
004
Results
The concerted efforts yielded substantial progress:
Increased Participation: From 44 organisations in 2021 to 204 in 2023, showing a significant rise in engagement.
Enhanced Digital Maturity: The sector’s average digital score improved to 47%, with repeat participants achieving a 57% score, reflecting a 4% increase from previous assessments.
Ongoing Collaboration: Rewrite Digital continues to work closely with UK Active, Sport England, and individual organisations to drive forward the digital advancement of the sector into 2024 and beyond.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick