Eden Project.
001
Introduction
Client
Eden Project.
Industry
Leisure
Marketing Discipline
Brand Development
Pimento Member Agency, Someone, was selected to partner with the Eden Project to innovate a fresh approach for engaging a broader audience.
This redefined strategy, themed ‘Converting challenges into opportunities’, integrates all aspects of the organisation and is deeply rooted in its core essence.
001
Introduction
Client
Eden Project.
Industry
Leisure
Marketing Discipline
Brand Development
Pimento Member Agency, Someone, was selected to partner with the Eden Project to innovate a fresh approach for engaging a broader audience.
This redefined strategy, themed ‘Converting challenges into opportunities’, integrates all aspects of the organisation and is deeply rooted in its core essence.
002
Challenges
In an industry rife with frustration, the Eden Project embarks on a monumental task: tackling the crucial issue of our planet’s crisis.
Despite the daunting nature of this challenge, collective effort makes it a surmountable one.
002
Challenges
In an industry rife with frustration, the Eden Project embarks on a monumental task: tackling the crucial issue of our planet’s crisis.
Despite the daunting nature of this challenge, collective effort makes it a surmountable one.
003
Approach
Pimento Member Agency, Someone, was selected as the agency to develop the new brand world and new identity to help amplify the Eden Project’s voice as a pioneer on the path to a sustainable future.
Drawing inspiration from natural shapes and the concept of metamorphosis, the revamped brand mirrors the elegance of the natural environment.
Echoing the notion that nature lacks straight lines, the brand’s design features curved lines consistently across all elements, from the logo to various properties and illustrations.
003
Approach
Pimento Member Agency, Someone, was selected as the agency to develop the new brand world and new identity to help amplify the Eden Project’s voice as a pioneer on the path to a sustainable future.
Drawing inspiration from natural shapes and the concept of metamorphosis, the revamped brand mirrors the elegance of the natural environment.
Echoing the notion that nature lacks straight lines, the brand’s design features curved lines consistently across all elements, from the logo to various properties and illustrations.
004
Results
This transformative rebranding, a first in Eden Project's 22-year journey, revitalises their visual presence and firmly establishes their distinct, constructive perspective in environmental conversations.
We are only too thrilled to have played our part.
004
Results
This transformative rebranding, a first in Eden Project's 22-year journey, revitalises their visual presence and firmly establishes their distinct, constructive perspective in environmental conversations.
We are only too thrilled to have played our part.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick