Samsung.
001
Introduction
Client
Samsung.
Industry
Technology
Marketing Discipline
Influencer Marketing
Samsung embarked on a strategic campaign to introduce their Galaxy S21 series to a broad audience, leveraging the power of influencer marketing to amplify their message.
001
Introduction
Client
Samsung.
Industry
Technology
Marketing Discipline
Influencer Marketing
Samsung embarked on a strategic campaign to introduce their Galaxy S21 series to a broad audience, leveraging the power of influencer marketing to amplify their message.
002
Challenges
The challenge was to effectively utilise macro-influencers to enhance brand visibility and attract new customers to Samsung, aiming for a wide-reaching impact across various social media platforms.
The launch of the new phone series needed to create impact and attract consumers, quickly.
002
Challenges
The challenge was to effectively utilise macro-influencers to enhance brand visibility and attract new customers to Samsung, aiming for a wide-reaching impact across various social media platforms.
The launch of the new phone series needed to create impact and attract consumers, quickly.
003
Approach
The Influence Room was instrumental in identifying and collaborating with high-profile influencers to maximise exposure for the Galaxy S21 series. The approach included:
Strategic Storytelling: Encouraging influencers to craft engaging narratives around their experiences with the Galaxy S21 to foster deeper audience engagement.
Call-To-Action Implementation: Utilising specific calls-to-action to direct potential customers to Samsung’s website, boosting traffic and conversion rates.
Leveraging Macro-Influencers: Partnering with well-known influencers to exploit their extensive reach and influence, ensuring the campaign resonated across diverse user demographics.
003
Approach
The Influence Room was instrumental in identifying and collaborating with high-profile influencers to maximise exposure for the Galaxy S21 series. The approach included:
Strategic Storytelling: Encouraging influencers to craft engaging narratives around their experiences with the Galaxy S21 to foster deeper audience engagement.
Call-To-Action Implementation: Utilising specific calls-to-action to direct potential customers to Samsung’s website, boosting traffic and conversion rates.
Leveraging Macro-Influencers: Partnering with well-known influencers to exploit their extensive reach and influence, ensuring the campaign resonated across diverse user demographics.
004
Results
The influencer campaign delivered outstanding results, significantly enhancing Samsung’s market presence:
Extensive Reach: Achieved over 3 million impressions and reached 2.6 million people through just six influencers.
High Engagement: Generated substantial engagement, evidenced by a remarkable Earned Media Value of 36:1, far exceeding industry norms.
Cost-Effective Campaign: Attained an exceptionally low cost per mille (CPM) of £0.50, comparing favourably against the industry average of £8.50.
Increased Product Awareness: Heightened awareness of the Galaxy S21’s unique selling propositions (USPs) among a broader audience.
004
Results
The influencer campaign delivered outstanding results, significantly enhancing Samsung’s market presence:
Extensive Reach: Achieved over 3 million impressions and reached 2.6 million people through just six influencers.
High Engagement: Generated substantial engagement, evidenced by a remarkable Earned Media Value of 36:1, far exceeding industry norms.
Cost-Effective Campaign: Attained an exceptionally low cost per mille (CPM) of £0.50, comparing favourably against the industry average of £8.50.
Increased Product Awareness: Heightened awareness of the Galaxy S21’s unique selling propositions (USPs) among a broader audience.
More projects.
Dive into our project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick